ֱ Master Classes

Behavioral Design: Create Engaging Products with Behavioral Science

Webinar with Susan Weinschenk and Guthrie Weinschenk
Register now—you’ll get a recording even if you can’t attend it!
Webinar starts in
4
days
15
hrs
20
mins
57
secs
Webinar starts in 4 days from now
$30 standard price
$30 $3 special member price
Register now

Behavioral science already plays an important role in shaping government policy and public services around the world. Insights from behavioral science help frame policies and services that match inherent behavioral patterns in people. This creates proven results in the form of greater citizen engagement, higher revenue collection and positive shifts in social and individual behavior.

Better engagement, higher revenue and positive behavioral shifts are the most common goals ֱ designers aim to achieve as well. So, it’s easy to see why behavioral science can help you create better, more successful products as a designer!

In this Master Class webinar, Susan and Guthrie Weinschenk of The Team W will show you how to apply insights from behavioral science into your real-world ֱ projects.

You’ll discover:

  • The latest research on what grabs and holds attention
  • How people make decisions
  • How context affects behavior
  • What motivates people to take action
  • How to use grouping and partitioning to influence behavior
  • Why social interaction is so critical to design
  • Generational differences in mental models and how to design for them

This Master Class webinar features the latest research in brain and behavioral sciences, behavioral economics and decision making. Susan and Guthrie will show you how to apply this research to engage, encourage and persuade the users of your products and services.

Discover valuable and actionable research that can improve your work in ֱ, tech, service design, marketing and business strategy. Even if you cannot attend the webinar live, register to receive a recording to watch at your convenience. Spots are limited, so reserve yours today!

Speakers

Susan Weinschenk
Susan Weinschenk, Chief Behavioral Scientist and CEO, The Team W, Inc.

Susan Weinschenk, popularly known as "The Brain Lady", has a Ph.D. in Psychology, and is the Chief Behavioral Scientist and CEO at The Team W, Inc, as well as an Adjunct Professor at the University of Wisconsin, Stevens Point.

Susan consults with Fortune 1000 companies, start-ups, governments and non-profits, and is the author of several books, including 100 Things Every Designer Needs To Know About People, 100 MORE Things Every Designer Needs To Know About People and How To Get People To Do Stuff.

You can follow Susan's work on and on Twitter


Guthrie Weinschenk
Guthrie Weinschenk, COO, The Team W, Inc.

Guthrie Weinschenk is a Behavioral Economist and the COO of The Team W, Inc.

He has a degree in Economics, a law degree, and is a licensed attorney. He consults, teaches, and specializes in business strategy, behavioral economics, and ethics. He is the host of the podcast and author of I Love You, Now Read This Book. (It's About Human Decision Making and Behavioral Economics).

You can follow Guthrie's work on or on Twitter


Register Your Spot Now

Webinar starts in
4
days
15
hrs
20
mins
57
secs

Can’t make it? Don’t worry, you’ll get a recording of the Master Class, so register today!

$30
standard price
Register now

Student, Professional and Company members of the Interaction Design Foundation enjoy a discounted member price:

$30 $3
special member price

Sign up for a membership or log in to save on all Master Classes!

Organized by the Interaction Design Foundation

ֱ Master Classes

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Frequently Asked Questions

  • Why aren’t the Master Class webinars free of cost for members?
    While the Master Class webinars aren’t free, they are open to both members and non-members of Interaction Design Foundation. While non-members pay $30 per webinar, members pay only $3. We charge this nominal fee to cover a few costs associated with producing the webinars, including:

    • The cost of using Zoom as our webinar partner. Zoom is one of the most reliable webinar hosting platforms, but it’s also one of the most expensive. We chose quality over affordability to bring you a better viewing experience, and the nominal fee we charge helps us cover these costs, without making the webinars expensive.
    • Along with the cost of Zoom, we also cover webinar costs associated with servers, payment gateways and code maintenance. In fact, 40 cents off every dollar in a transaction goes towards just the payment gateway alone!

    Charging this small fee goes a long way in helping us cover these costs and enables us to continue to bring you high-quality content with the best experts.
  • Will the Master Class webinar be recorded?
    Absolutely! Every Master Class webinar is recorded by default, and if you register, you will automatically receive the link to the recording a few hours after the broadcast ends.
  • What happens if I can't attend a Master Class webinar live?
    No problem at all—as long as you make sure to register for it, you’ll receive a recording link a few hours after the broadcast ends. This way, you can catch up on everything that happens in the live session. But, do be sure to register, as the recording is only sent to registered attendees!
  • I’m a member, but when I try to register for the Master Class webinar, I’m being charged the non-member price. How can I get the discounted price for members?
    Please double-check the email address you are using to register for the webinar. You must use the same email linked to your Interaction Design Foundation membership in order to avail the special member price.

    If you use another email address, our system will not realize that you’re a member. As long as you’re using the correct email address as a member, you will receive the special member price.
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    This email is sent from noreply@zoom.us so if you can’t locate it in your inbox, please check your Spam folder. If you still cannot locate this email, please reach out to mads.soegaard@interaction-design.org and we'll help you out!
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  • I missed registering for some of the Master Class webinars hosted in previous months. How can I get access to them now?
    Some of our past Master Classes are available on-demand at /master-classes We’re constantly working to make recent Master Classes available on demand, so you can keep checking this page for new additions!
  • I’m a member, but I cannot see all the Master Classes I purchased on my profile. How can I find the ones that are missing?
    Many of the past Master Classes have been edited and uploaded to our platform so that our members can view them conveniently in one place.

    After each Master Class broadcast, our video editors painstakingly edit, improve and enhance the quality of these recordings to give you a better experience—but this process takes time, and that’s why there’s sometimes a delay in making them available within your profile.

    Until recent Master Class recordings appear in your profile, you can always playback any of the Master Classes you’ve purchased using the Zoom recording links you received after the broadcast. Can’t find these recording links? Then please email mads.soegaard@interaction-design.org for assistance.