Product-Service Hybrids

Your constantly-updated definition of Product-Service Hybrids and collection of topical content and literature
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What are Product-Service Hybrids?

Product-service hybrids are where products and services fuse into a single entity whilst retaining aspects of both the product and the service. In a digital world, the development of product-service hybrids is becoming increasingly common as it becomes harder to separate the two in code and in the mind of the user/customer. ֱ designers will be increasingly more involved in creating such hybrids as the trend continues. Of course, this doesn't mean the end of the line for products but it does mean service design will become more and more important over time.

Literature on Product-Service Hybrids

Here’s the entire ֱ literature on Product-Service Hybrids by the Interaction Design Foundation, collated in one place:

Learn more about Product-Service Hybrids

Take a deep dive into Product-Service Hybrids with our course Design Thinking: The Beginner’s Guide .

Some of the world’s leading brands, such as Apple, Google, Samsung, and General Electric, have rapidly adopted the design thinking approach, and design thinking is being taught at leading universities around the world, including Stanford d.school, Harvard, and MIT. What is design thinking, and why is it so popular and effective?

The overall goal of this design thinking course is to help you design better products, services, processes, strategies, spaces, architecture, and experiences. Design thinking helps you and your team develop practical and innovative solutions for your problems. It is a human-focused, prototype-driven, innovative design process. Through this course, you will develop a solid understanding of the fundamental phases and methods in design thinking, and you will learn how to implement your newfound knowledge in your professional work life. We will give you lots of examples; we will go into case studies, videos, and other useful material, all of which will help you dive further into design thinking.

This course contains a series of practical exercises that build on one another to create a complete design thinking project. The exercises are optional, but you’ll get invaluable hands-on experience with the methods you encounter in this course if you complete them, because they will teach you to take your first steps as a design thinking practitioner. What’s equally important is you can use your work as a case study for your portfolio to showcase your abilities to future employers! A portfolio is essential if you want to step into or move ahead in a career in the world of human-centered design.

Design thinking methods and strategies belong at every level of the design process. However, design thinking is not an exclusive property of designers—all great innovators in literature, art, music, science, engineering, and business have practiced it. What’s special about design thinking is that designers and designers’ work processes can help us systematically extract, teach, learn, and apply these human-centered techniques in solving problems in a creative and innovative way—in our designs, in our businesses, in our countries, and in our lives.

That means that design thinking is not only for designers but also for creative employees, freelancers, and business leaders. It’s for anyone who seeks to infuse an approach to innovation that is powerful, effective and broadly accessible, one that can be integrated into every level of an organization, product, or service so as to drive new alternatives for businesses and society.

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